Guess the Destination

Before officially announcing the destination of the Summer School, we decided to build some excitement and engagement within our community. To do this, we hosted a “Guess the Word” game on our Instagram page, where followers received subtle hints and had to figure out the mystery location. Each clue brought them one step closer to the final reveal.

The idea was simple: instead of just announcing the destination, we dropped a series of cryptic clues, emojis, and playful hints across our stories and posts. Followers were invited to guess the location based on what they saw. Some clues referenced cultural symbols, weather patterns or even fun facts about the destination without ever giving it away too obviously.

The goal? Engagement, interaction, and excitement. We wanted the announcement to be more than just a date and place.

And it worked.

Dozens of guesses poured in from our followers, some spot on, others wildly creative (and hilarious). The atmosphere was filled with curiosity, speculation, and shared joy as everyone waited to see if their guess was correct.

After days of playful teasing, final destination will be revealed in the next post. This is a reminder that meaningful projects aren’t just about the end product, they’re also about the journey, the playfulness, and the people you bring along with you.